Ok, I figured out what's showing.
I had bought x-cart proffessional service and asked for module called new releases - you can see example at
www.indofilms.com which shows products of choice from all catagories - just as featured products module in x - cart allows you to do. and I asked that catagory wised too, means that each catagory has it's own new releases module which can display product from only that catagory where as on main page from all catagory.
-What x-cart did was, they linked New Release Catagory - which is a subcatagory of main hindi catagory under all catagory pages, so it displays all products in that catagory under each catagory page!
any one any idea?