X-Cart forums

[balinor]

But what if Jeremy and I would have spent $5000 over the next few years - is it worth it? While you can measure the positive responses you get to those e-mails - you will never know how many people you drove away with them.

[intel352]

Actually, they had been tracking overall sales for quite awhile, as well as abandoned carts for quite awhile. Their overall sales spiked noticeably, and they made another $10-15k per month off of the Abandoned Cart emails alone.

Saving abandoned carts is a practice advocated by many of the largest retailers, they're always looking for ways to get users back into their carts, and at conventions that discuss this type of thing, they stressed the importance of saving abandoned carts.

But I do see your point, and I would feel the same way if I hadn't seen the positive results with an overall boost in revenue at that company.

I think part of the success with that company though, was the effort they put into their emails. As I mentioned, users thought it was a real person emailing them. If I thought it was just some automated script, I probably wouldn't revisit the store again either, but the highly personalized emails are what did the trick.

[balinor]

To each his own...use at your own risk

[Nadeem]

how about sending the user a discount coupon if his cart total => 300$

or

save the user cart to statstic table in mysql so we can know wich products users are interested in, and we can improve our marketing


or


send email when on of the user items price redueced

[hramani]

Originally Posted by Nadeem

how about sending the user a discount coupon if his cart total => 300$
or
save the user cart to statstic table in mysql so we can know wich products users are interested in, and we can improve our marketing
or
send email when on of the user items price redueced

There can be pros and cons to this mod.
So thought process should be how to avoid negative impact of this mod.
I am not a programming person, but if following could be done.
Give option to customer to unsubscribe to recieve such kind of emails.
Sending the customer discount coupon can negatively impact after customer finds out this discount feature, he would love to get the discount every time unless it can be controlled by offering one time discount.
But surely help in marketing and price reduction information would be great feature.

[andy@calsound.com]

Can this mod be modified to NOT send out the e-mail? You just tell the customer beforehand, when still on the site, say on the log-in page, that abandoned carts will be dumped after a certain time. This would really help me, we sell vinyl records, most of which we only get a few of, a very niche business with small quantities of stock of ALOT of different products, and people browse around our site, listening to samples for a pretty long time and we only have a conversion rate to actual sales around 25%.

And, we have been using x-cart for months, is there a way to see abandoned carts from the past? Would that data be stored somewhere?

Thanks
Andy

[balinor]

If you have a conversion rate of 25%, you should be jumping for joy!

[andy@calsound.com]

Originally Posted by balinor

If you have a conversion rate of 25%, you should be jumping for joy!

HAH! That is true but our traffic is light, and that 25% are loyal customers we have had for years.

[andy@calsound.com]

I figured out a kinda band-aid solution for this: did a search for all products that had a quantity of zero, went through that list and verified if they were actually in stock, if they were we adjusted the quantity. We then took all the rest, which were actually out of stock and gave them a quantity of -1. So, when we do actually sell out of something, we will change it's quantity to -1, and any zeros are abandoned cart refuse.

Not REALLY a solution to the problem, but a fix, and without a possibly irritating e-mail.

[markwhoo]

Just comment out the eMail being sent to the end user, and it will not send an eMail.

You could also send the eMail to yourself instead of the end user if you wanted.

I have not looked at the mod very close, but should be doable.