Hi,
Well, it's not that simple anymore with eBay. The mod is great and getting better. makes it very easy to move inventory from the site to eBay. It keeps inventory, tracks all active items on eBay and ended ones too. It is the best of the 2 mods available in my opinion as it actually launches the item for you, it doesn't just create the template. Removes the product from store inventory and when the listing is ended if not sold, returns it to inventory automatically.You can have the product options added or not. For the new eBay, this will make even more sense.
As for the checkout portion, it does not have that ability to take the customer back to your site. It won't matter anyway as pretty soon all third party check-outs will be banned by eBay., if they proceed with their plans. You have to use the eBay check out now, and that's how is going to be for everyone, if eBay proceeds with their plans.
You have to be savvy to use eBay to increase traffic to your site. You can no longer have any links on eBay to any site outside, including the traditional link to your site which used to be allowed on the "About Me" page.
The other change they are making is to hide emails. I am not sure how that will work yet, as they have only mentioned it and not given much detail.
You can still figure out how to promote your site to your eBay Buyers. Add a card, coupon or other promotional material to the package.
Have you sold on any other venue? Amazon? Ebay fees are high, but only if your conversion is high. Listing fees have dropped and there is no more gallery fee.
For anyone interested in selling or already established on eBay I highly recommend viewing the webinars by ChanelAdvisor.. You will find them at this url
http://www.channeladvisor.com/webinars/recorded.asp
Particularly interesting in this case are the "Understanding eBay Changes" 1 & 2
eBay plus PayPal commissions are totaling less than 15% which is what a sales rep would take, High, but not out of range. And you pay more only when you actually sell, as opposed to PPC campaigns.
All in all, if you have an x-cart and want to sell on eBay John's mod is the one, in my humble opinion. It is getting better all the time.
Any other questions, just let me know.