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From a sales perspective, you should also consider order history.
When a sales person is talking to the customer, it would be good to review their order history so that they could also make recommendations based on previous purchases. This for my clients is always key.
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May be I did not mentioned before but the system is highly configurable. If you need orders history you just have to create an action that registers orders placed by customers and you have them all in your database (when you open customer's profile you will see his orders history and and other actions that you decide to track and store). When you are using X-Cart, LiteCommerce or other supported software you just need to import pre-configured system settings and start using the software (orders are tracked by default).
If advanced ecommerce tracking is not necessary then just insert JavaScript tracker into your HTML code and use the software for online communication and web statistics.