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Old 11-19-2013, 03:26 AM
 
carpeperdiem carpeperdiem is offline
 

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Join Date: Jul 2006
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Default Re: CloudSearch service for X-Cart has been released

Quote:
Originally Posted by NikitaP
Having a single list of products + categories + manufacturers + pages on a search page all sorted by relevance is a good idea. However I'm afraid that such a mixed list can look misleading to some merchants and/or customers expecting to see a list of just products.

Ah! But who said customers are only looking for "just products"?

The entire paradigm has shifted -- Chrome and Safari and Internet Explorer have removed "search" input fields. You are ALWAYS searching in these browsers. The customer is not expected to drill down or deal with "advanced searched" UX anymore... just type in what you want. The search engine must return the page/item that is most relevant.

Customers are looking for solutions. Not products.

What is the store's return policy? Shipping? Warranty? Owner's manuals? FAQ? Helpful videos? COMPETITOR branding? There are SO MANY ways customers want to use search -- constraining to products using "advanced search" is very 20th century.
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