[qualiteam]

Try the following:
1. Create a custom module
2. Decorate the \XLite\View\Product\Details\Customer\Image class
3. Add isVisible() method that checks for the field as follows:

    protected function isVisible()
    {
        return parent::isVisible() && ($this->getProduct()->getYourField() === 'your value');
    }

Will this work?