It is indeed being enforced - I have had a number of people come to us who were being penalized $100+/month for non-compliance - and that is just the beginning. If you happen to get hacked and aren't compliant, you are in for a huge amount of liability.
Glad Qualiteam finally taking this matter seriously and not just throwing X-Payments at it. People need to stop storing CC info and using non-compliant carts - it is for the benefit of everyone.
Don't try to lie on your SAQ either, that's an even worse penalty
