SEO for Beginners, part 2 is available: How To Optimize Your Store Content.
STEP #1 - Know What They Want
STEP #2 - Create Unique, Engaging, Useful and Evergreen Content
STEP #3 - Plan Long Ahead
STEP #4 - Optimize with The Right Keywords (Basic Keyword Research with Google Keyword Planner, Keyword Research with Positionly)
STEP #5 - Update Your Visitors Regularly
STEP #6 - Promote the Content
STEP #7 - Measure the Results
Read full version here:
http://blog.x-cart.com/seo-for-beginners-optimize-your-store-content.html