[Asiaplay]

Yeah - just make sure the backlinks (& social media mentions) for each store website reinforce the "meaning" of each key"WORD".

SEO on sites can be a bit difficult sometimes...
E.g. without backlinks / social media links I had one store website where the keyword used on the homepage (& emphasised / on-page optimised) was over-ridden by a sub-categorie's (not main keyword) just as that sub-category had many more products within it repeating another keyword (i.e. Google saw the site to be about the keyword which related to the most products!!! Even though on-page factors for top level pages, was not that keyword Google decided the website was about).