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Originally Posted by PhilJ
... Those are coverered by X-Cart's Clean URLs perfectly well."
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I would have to disagree on this point Phil, from what I have seen there are "on-page" issues with standard X-Cart SEO (do ask Jon about these if you like, if you can't spot them yourself).
However I do agree with you, that "on-page" is not the be-all and end-all of SEO... "Off-Page" does account largely for traffic volume, while social media links are also becoming as important or even more important for driving traffic and ranking positions, than "on-page" can ever hope to anymore alone by itself.
Cheers - Asiaplay