Re: Let's Talk AdWords: How to Install the AdWords Conversion Tracking Code in X-Cart
Hi Kcar,
You are not required to installed Google Analytics for AdWords.
AdWords has it's own 'smaller' analytics called 'Conversion Tracking' which is what this thread refers to, and must be installed in order to evaluate AdWords performance.
You *should* also be using Google Analytics. Not using Google Analytics is the equivalent of never looking at your business financial statements. How would you know if you're doing ok, or even headed in the right direction?
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Ryan Masters
Squeeze Juice Marketing, LLC.
Helping Successful Businesses Acquire Customers Profitably Online
- Certified Landing Page Optimization Expert
- Certified Conversion Optimization Master - Market Motive
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