[tartaglia]

Steve, I humbly agree, I hope this helps others. Knowing what doesn't work is as important as knowing what does.

It was really disappointing that my first holiday season using X-Cart (I went live last January) I was sure I could go heavy on the marketing for our electronic gift certificates (something our competitors don't offer), but in the end I could not in good concience.

I guess some would argue that the sale of the GC is the important part cause we get our money up front, but I think if the customer can't redeem it correctly the intangible damage could be far greater.