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Originally Posted by parekh81
Actually been considering Janrain for some time.
But I realised that a lot of our customers (aged between 35-55) are not comfortable associating social tools with checkout processes.
(This information was achieved through questions asked to about 30-40 customers).
Eventually decided not to use this during the checkout and registration process.
Also found a discussion about this:
http://stackoverflow.com/questions/655710/is-openid-necessarily-a-good-choice-for-ecommerce
If you cater for a young demographic, then you should use this, as the younger generation take security for granted. Older generation do not (unless they are techies!) |
The module doesn't replace standard registration form. It allows using social networks profiles together with X-Cart's standard registration/login form. So those who doesn't have a social network account (anyone?) can register an account and log in X-Cart storefront as usual. Those who has an account in say Facebook will need to click twice to login and you'll get a registered customer who you can send a follow-up reminder to or a newsletter.
Another important reason to use Janrain Engage is to provide your customers with easy ability to post about their purchases and other activity in your store into various social networks.
Look at your news stream at Facebook. A lot of people post something that they bought something somewhere, share info about deals they found, etc. Also lot of them share links to interesting information with friends. Why it can't be a link to a product in your store?
I can't speak better that it is written on Janrain site:
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Janrain Engage gives your users the ability to share their comments, purchases, reviews or other activities directly from your site to their friends on multiple social networks, including Facebook, Twitter, MySpace, LinkedIn and Yahoo!. Users can share their activities or content from your site to each of their social networks simultaneously, all without leaving your site.
Social sharing with Janrain Engage is versatile, giving you the ability to trigger sharing based on any number of user actions, including purchases, posting comments or user-generated content, reaching gaming high scores or clicking a share button.
Enable word of mouth marketing, transform your users into brand advocates and watch your site traffic grow with Janrain Engage.
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Social networking is mainstream of human communication at the moment. "Word of mouth" is a most powerful marketing tool at the moment. But the word circulates in social networks nowadays.