[Triple A Racing]

Originally Posted by Triple A Racing

....It all started here: https://googleblog.blogspot.co.uk/2015/10/introducing-accelerated-mobile-pages.html and here's the project: https://www.ampproject.org/ and finally, how to get involved is right here: https://www.ampproject.org/docs/get_started/about-amp.html There are additional links within the first two links.....

The Google Trojan Horse is definitely on it's way

An article posted a few month ago now still makes things much clearer the the Google intro stuff: http://www.copyblogger.com/google-amp/

Trying the g.co/ampdemo test on a mobile deice, which is explained and referred to in this article, with news and/other items is indeed a big eye opener. Amp is very, very fast by comparison. Another reference within this article, is the one to Google’s Mobile Update aka “Mobilegeddon” which came in last year. This is one of the main reasons we switched to XC5. We're still very glad we did switch, but AMP is going way beyond this now.... Hopefully XC5.3.3.* or maybe 5.3.4.* will fully include AMP compliance as other e-commerce suppliers will definitely be doing so. Mobile device purchases are greater than desktop purchases in the UK and have been since Q1 2015... In other countries, this share is even bigger due to different cultures / history, hence Google's Trojan Horse approach?

There are corporate big name supporters and lot's of opposing complainers, so it's a bit like #Brexit currently... but it's definitely coming, it's in GitHub, it already works very, very well, it is massively faster on mobile devices and for anybody who hasn't voted on the link provided by Qualiteam earlier: http://ideas.x-cart.com/forums/229428/suggestions/12955668 (which is nearly everybody so far... ) It's a good time to add your vote / support now, as it appears that this will make a big difference to people's acceptance and usage of the mobile version of your store...