[cflsystems]

I would be very surprised to see anyone using their phone to browse sites and not knowing what the 3 lines at the top are. Besides adding the actual word in there will take more space and clutter the space.

If you still insist of doing it the easiest will be to change the css from admin custom css page. This works on the XC demo store (adjust for your version if need to)

.icon-menu:before {
content: "\e907 Menu";
}


where "\e907" is the icon itself so you can switch "menu" front or back or remove it if you want the word "menu" only