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Originally Posted by designguru
1. Ok. So no customization was needed.
2. Did you measure before/after in %?
How can you make sure they stay on/only can use a 10% discount when on your maillist when using mailchimp?
3. In the end it's facts that count for me  |
1. I customized the css. I also customized checkout1 for "one page registration" and also made various landing pages. If you want to see a no-custom code install, look at altered cart demo store.
2. no measurements before/after as we've had a loyalty program since launch. it's just part of our business.
3. want to go out of business quickly? shut down or change your long-standing loyalty program.
On the other hand, Duane Reade stores in NYC devalued their loyalty program 3 times over 5 years when Walgreens purchased them. I stopped shopping there, because the CVS loyalty program is better. But they are still in business. I don't think the loyalty program was a big part of their marketing.
But for a small merchant, I'm not gonna go there.