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Originally Posted by shan
The focus should be on making xcart as compatible / cleanly coded / intuitive / simple for shoppers to use as possible
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Amen to that!
Taking the choke out of the "choke points" (especially checkout) makes shoppers much happier, reduces abandoned carts, and makes them spend more and revisit more often.
I like how you simplified some things on your client's sites. Your checkout sequence still seems kinda long, though.
I wish there was an option for a one or two page checkout. Even one page tests better in most A/B split tests, as it seems most of today's customer now prefer tabbing/scrolling (which is instant) over clicking (which incurs a delay).
People don't like delays, and they certainly hate MULTIPLE PAGES of paperwork. A single page has the illusion of being just that... one page. That's my guess as to why it wins.