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Originally Posted by Regs
Can multiple stores (with separate module licenses of course) feed into a single Facebook page?
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Yes, it can. You should create separate application for each store, since one application can create only one "tab" on the page.
you can find the info how to create your own fb-app here:
http://www.facebook.com/help/?page=431
Also our x-cart team can create these applications via special installation service.