I'm guessing it may be more like
{$product.productid} to print the variable out (and to use it) unless you've changed something in the php code assuming you're doing this in skin1/customer/main/product.tpl
So if {$productid} doesn't print anything to the screen, then try {$product.productid}
If that doesn't work, let us know what tpl this code is for and maybe that will help.
Carrie
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