Agree with Boomer. We've incorporated our own news on a blog seperately from the store site. It is working wonders for traffic as well as sales. The internal RSS that Boomer was so gracious to share (thanks again, Boomer) feeds in external news to store site while our external news site and RSS is posted by our clients and staff.
It interacts nicely and as Boomer said, it helps with inbound links, especially when other sites start linking in to your rss feed. The possibilities are endless.
Ana
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