As I mentioned in your other post, it is difficult to answer template editing questions when you are using a custom template. The easiest way to add a new page/link is to create an embedded static page. They will show up as a link on the help menu automatically.
The featured products are controlled by clicking on the 'Category' link in admin. Scroll to the bottom and you will see where to add them.
The layout of the featured products is controlled by the same template that controlls the products in a category, so if you change one, both change. If you want to edit that, edit products_t.tpl.
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Padraic Ryan
Ryan Design Studio
Professional E-Commerce Development
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