By placing the following code in product.tpl and creating 2 extra fields I was able to make this happen without a flaw. You have been extremly helpful with this topic... it is much appreciated.
For anyone else who may be interested this is what I added to product.tpl
Code:
{if $user_membership eq "Wholesale"}
<TR><TD colspan="2">
<FONT class="ProductDetailsTitle">Wholesale Details</FONT></TD></TR>
<TR><TD class="Line" height="1" colspan="2">[img]{$ImagesDir}/spacer.gif[/img]</TD></TR>
<TR><TD colspan="2">
{$extra_fields[0].field_value}{$extra_fields[1].field_value}
</TD></TR>
{/if}