[Loony2nz]

I fixed it with the help of my host provider.

They added a new lbl variable for me, where I can change it at will in the Language section.

But my quandry was that I only wanted in my homepage title:
Company Name - Slogan of choice

On my product pages, I only wanted the title to read:
Product Name

My new code snippet looks like this:

<TITLE>{if $extra_fields[2].field_value ne ""}
{* ********** TOTAL META CONTROL ******** *}
{$extra_fields[2].field_value}
{* ********** TOTAL META CONTROL ******** *}
{else}
{* ********** TOTAL META CONTROL ******** *}

{if $prince.title}
{$prince.title}
{else}
{if $config.SEO.page_title_format eq "A"}
{section name=position loop=$location}
{if not %position.first%}{$location[position].0|escape}
{else}{$lng.txt_site_title}{/if}
{if not %position.last%} :: {/if}
{/section}
{else}
{section name=position loop=$location step=-1}
{if not %position.first%}{$location[position].0|escape}
{else}{$lng.txt_site_title}{/if}
{if not %position.last%} :: {/if}
{/section}
{/if}
{/if}

{/if}{* ********** TOTAL META CONTROL ******** *}</TITLE>