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Originally Posted by a1deano
I like what you wrote above, it does make sence if your web site is visably
pleasing and easy to navigate around, customers are more likey to buy.
I had this one my other site, i made perhaps 1 or 2 sales a month.
I sat down for the afternoon and messed around changing backgrounds
font colours etc, know i get a minimum of 5 sales a day, and its growing.
I hate the check out in xcart seems so messy, this will be the first thing i shall change, so its far easier and less painful to complete.
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You'd be amazed at how many store owners don't understand that how thier site looks affects how well items sell.
If a site generates money, but looks rubbish, throw some more money at it and watch it generate more money.
Your online business should be treated the same as a real bricks and mortar shop.