To be honest, I find that spending the money to make your site look good, will potentially increase the chances of making sales. for instance:
You need a Taxi ride.
One guy has a 1070 piinto (x-cart Original Template)
and the other driver has an exotic sports car.
Bothe are going to the same place for you (carry the same products)
Which one would you rather ride in?
Funny, If the exotic sports car Taxi charges a little bit more for his ride, I would still pay the fare, would you?
Investing in a good web design (visulally) pays off in the long run.
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