Ok - went into the wcm_cdseo table (phpadmin)
Tried searching in wcm_cdseo table under a number of fields and got nowhere.
When I go to the public side of the site and modify the product id:
http://www.xxxx.com/product.php?productid=18834
with
http://www.xxxx.com/product.php?productid=18615
it does take me to a different page that has a different item and description, but within CDSEO Admin it won't separate those two into different URLS.
The item that ends in 18834 is not SEO friendly, the other redirects to the SEO friendly URL.
Should I delete those two entries from the wcm_cdseo datebase manually and re-autopopulate?