Hi
If you mean the Goal for messages based on shipping, it's a limitation of the module itself. You may find the description at the module manual page:
http://help.x-cart.com/index.php?title=X-Cart:Sales_Advisor
Quote:
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The template can be edited and translated into other languages; however, the Goal value (the subtotal amount that must be reached for the customer to get free shipping) is not editable for this message type as it is taken from the Order subtotal range field of the specific shipping rate settings.
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Please let me know if you are talking about that very Goal.