[carpeperdiem]

I attended SMX conference in New York City this week. One of the speakers was a product manager from Google, who was discussing techniques best practices for delivering content to cross-platform devices.

Although on the surface it appears that Google is saying, "responsive" - what they REALLY are saying for sites that have the technology, they should be serving dynamically, EXACTLY as we are with xMobile.

The Googler said that for many sites, "responsive" solves the issue.
google does NOT want m. content
google does not want entirely different sets of content

When I asked the guy about dynamic content serving to each platform, he expressed that the tech to do this was out of the league of most SMBs and this was an enterprise solution.

When I told him that we had this available to us on x-cart, he was surprised.

I asked him about the vary header. I also asked him about indexing a slightly different page for mobile versus desktop.

He said that sites serving dynamically MUST follow webmaster guidelines to the letter, else risk penalty. But he also said in the same breath, that serving dynamically as we are with xMobile is "the best of both worlds". This method is superior to responsive in google's eyes if a site can pull it off technically.

SO -- back to post #51 -- Will, is xMobile using the vary header and following Google's webmaster guidelines to the letter? Yes or no, please?

Thanks
J