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Originally Posted by costanza
Thanks!
I'm guessing the consensus is to use them? Maybe short 'link titles' to not look spammy?
Thanks for help with all my questions. My site has suffered tremendously in Google ever since I switched from a Frontpage site to x-cart about 2 years ago - I'm trying to look at everything!
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Link titles are a form of hyper optimization. They are used to describe the link and have SEO benefit, but it is very minor in the grand scheme of SEO. Typically using the product name or category name here is sufficient. The idea with these is that the text should describe the page being accessed by clicking on the link.