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Originally Posted by vladimir.gritsenko
I understand that SEO is a new alchemy and it's really hard to guarantee good results but there are some practices documented over the internet which are muct have for those who care about search rankings. One of those practices is preventing dupliacte content. The only method I heard so far is using canonical URLs ( http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394). Still it's used when both pages are needed for sutomers but only one must be shown to Google.
Please could you ask your SEO consultant to bring some light to using "/nofollow/" in the end of URLs?
Also, X-Cart already have pages for separate producs, category's products and manufacturer's products. Why are you sure Google won't treat these new filter pages as duplicates? |
We use the /nofollow/ because we dont want google indexing lots of urls for prices and selections which would cause duplicate content. We then use the robots file to tell Google to not index urls with /norobots/ in.
We have found that having a brand page along side category pages that have filters of brand can affect the rate at which you climb google rankings. You can have issues with Google not knowing which page to rank for instance collectables.co.uk/kipling/ (Brand page) or collectables.co.uk/Fashion-Accessories/brand-kipling/ (Category page). We know the difference but google doesnt if you have SEO'd both pages. Google can switch its weighting between pages and back again constantly which we have experienced causing slower growth. We are looking at removing brand pages from our site soon to improve SEO rankings.
The reason we are doing all this is to make the site look like it has lots of categories and sub categories all with relevant content and products but without actually having the hassle of managing all those categories. Plus it works great for the customer journey.