Ok, so I ended up figuring out that the buy_now.tpl file calls a different version of the button it is in matrix view...so I changed that to be the same, and still call buy_now_list...
But it half worked, my text is there (you have to highlight it to see it) but the button did not resize to fit it?
Did I miss something? (obviously yes)
http://www.greatlakesvacuum.com/Vacuum-Oil/