I totally agree.
Also a conversion stopper, showing from prices is marketing at its best.
Talk about a bummer

Can't believe I never noticed this before, have been running X-Cart since early 2005 ... me feel stupid.
I meanwhile removed the from text and at least the savings icon is there.
Big mod opportunity though, any mod developers around?
I would buy immediately(!) and since this is affecting all versions of X-Cart ... lot of potential I'd say!
Best would be: a mod that would automatically up the -normal- (from) price by calculating the difference in percentage between the normal price and cheapest variant, then executing this percentage automatically with other variants. Not 100% truth in some cases with all variants but a way to fix this without having to modify all variants in shops with a normal price.
Is better than having a lower normal price than the selling price and even more better than having no normal price ...
Maybe this is possible with some nifty if/then statement?