[balinor]

I think it all depends on the market. I see a number of my clients doing very well through social media - not just traffic but actual sales. Pinterest is really kicking things up a notch now, and as that gets more and more popular I think you'll see a higher conversion rate than Facebook.

As I always tell my clients who hate Facebook/Social media - it costs them nothing to be active on Facebook. Even if the traffic doesn't immediately convert, it gets the company name in front of people, who may come back and buy later.