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Originally Posted by totaltec
Me either! Big time waster if you ask me. But it's all the rage, and we can't ignore it unfortunately. I laughed long and hard when I saw this:
" The percentage of total online sales generated by social media this past Black Friday actually fell to 0.53% from 0.55% the year prior, says an IBM Coremetrics study. Black Friday is the day after Thanksgiving. That figure rose on Cyber Monday (three days after Black Friday) to 0.56% from 0.41%, but still remains negligible."
http://news.investors.com/article/600351/201202071711/social-media-disappoints-as-ecommerce-driver.htm?src=HPLNews
And to think about the amount of money some companies are spending, staffing big buildings with personnel just to respond to clients on FB and Twitter. This kind of grass roots stuff is good for some people I guess. I just don't know anyone raving about all the sales they get from FB. Hits yes, sales no. |
Not everyone should write off social media... I would safely say that 80% of our traffic to our website comes straight from social media.
