Something else you may want to consider is the myriad of other factors that would keep people from clicking through to product details.
1. Your pricing.
2. The quality of your images
3. The organisation of your products in a category
4. The naming of your products and categories
5. Do you carry what they are looking for?
Over-detailing the category pages may improve your numbers (38%) a little but I doubt they will improve it by a lot (10%+).
Just my 2 cents but you may want to consider addressing some of these other factors first. Some of them are easy to fix.
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