It means they are doing a lousy job of explaining that VISA Europe (umm, which includes western Europe only) sets its own rules and the bulletin only applies to all VISA, Inc. regions. The last question / answer in the
PA-DSS mandate FAQ somewhat clears up the mud:
"In June 2009, Visa announced payment application security mandates for Visa regions including Latin America and Caribbean (LAC), Central and Eastern Europe, Middle East and Africa (CEMEA), and Asia Pacific (AP). These mandates do not supersede earlier deadlines and related enforcement programs already in place for the U.S. and Canada."