[carpeperdiem]

We are going to install the BCSE reward points mod.

Just wondering how others have structured their reward program, and if anyone can share how they did it, and real-world success stories.

Not asking for technical guidance -- but rather, marketing and merchandising discussion.

Our initial idea:

$1 spent = 1 point
One tell-a-friend = 1 point
One review posted = 1 point
New customers and new signups get 50 points at registration for free (have not thought about how to automate this).

minimum to redeem: 150 points
(150 points = $15 store credit applied at checkout)

essentially a 10% discount to the loyal customer for repeat business -- this is in addition to any sales or specials or bonus points.

Anyone care to share what worked for them vs. what didn't?
Any edits to make the mod better?
If you were doing this all over again, what would you do differently?
Did you "name" your points program?
Did you ever offer bonus points for a product or category - and did this achieve positive results?

I am going to install the mod now, but looking for some guidance from the brain trust.

Thanks,

Jeremy