[Squeeze Juice Marketing]

From the post: How to Install AdWords Tracking in X-Cart

Conversion tracking is an integral part of a successful AdWords campaign. It allows advertisers to see what keywords and strategies are working vs those that are wasting money.

To be frank and honest - if you are not using conversion tracking you shouldn’t be using AdWords – it’s that important. It would be like watching two NFL teams in the SuperBowl with no way to see any touchdowns or know the score throughout the entire game...what's the point in that?


This tutorial will show you how to correctly install the AdWords conversion tracking code within your X-Cart shopping cart store to record sales but ALSO capture the dollar amount of each sale.
We are going to start from scratch…


Part I. Getting the Code

1. Login to your AdWords Account and the top ‘Campaign Management Tab’ click the ‘Conversion Tracking’ link.
2. Click the ‘Create an Action’ button for new users or ‘+Create a New Action’ for users already tracking conversions.
3. On the next page start off by filling in - Name your action. I will put ‘Sale’.
4. On the drop down menu underneath ‘This action is used for tracking:’ select Purchase / Sale
5. In Revenue for your action box enter 1.0 (we will be changing this later don’t worry)
6. On the conversion page security level drop down choose http or https depending on your website set-up (most of the time this will be https://)
7. Choose the text format, I would recommend just choosing the first option
8. Click ‘Save Action & Get Code', should look similar to this:

http://www.squeezejuicemarketing.com/skin1/images/createactionsmall.gif

You will be taken to a new page containing your code.