[balinor]

You misunderstand...INCOMING links are valuable, OUTGOING links are not, and can in fact hurt you. Also, Incoming links are only valuable IF they are relevant to your market, and have a decent PR. For example, if you are selling baby supplies on your site, an incoming link from a video game store isn't going to help you. Link building is by far one of the most challenging aspects of SEO, and creating an outbound page of links isn't great, as Google actually penalizes for that kind of thing. The best kinds of links are ones from highly relevant sites - trade organizations, chambers of commerce, discussion forums on your industry, blog postings about your industry, etc. Random links on your buddies sites, or sites that want to 'exchange' from you aren't the way to go.