What page do you want these links on?
I am NO FAN of link exchanges. They typically negate any SEO value. If you must, a suggestion: make a "static embedded page" - then load up your links page with the html. BUT -- to preserve your link juice, you can (some will say this is evil) add a nofollow tag and target="_blank" to the link. For example:
Code:
<a href="http://www.domain.com/" target="_blank" rel="nofollow">Link Name</a>
This will keep the value of the incoming link (assuming the incoming link doesn't use nofollow) and still link out.
BUT, in my opinion, link exchanges are usually done for all the wrong reasons, and defeat the purpose of your store. The GOOD incoming links are from respected media sites. Most other incomings are not worth the code.