[plathw]

At the point they get to the CC, they have entered all of their information, including email address.

I understand that point of view, but we are in a very niche market and if someone gets to that point in the cart, they want what we have to sell. A lot of times when people call in that have been on the site they end up calling in because they have questions or weren't really confident using their credit card over the internet. This gives us an opportunity to nudge them and give them options to contact us.

It's the same thing a lot of bigger companies do and is suggested in multiple e-marketing mags (dmnews, sitepoint, etc). I fought it for a while now, but like I said before, the numbers from what I've been reading are just too good to pass up. You can look at it as spam, or you can look at it as a service...if something is stopping them from buying, we want to eliminate whatever that is. I mean, it's not a trick, so if it increases sales then I consider it providing a service to customers or they wouldn't be buying