[Acquamarina]

jmell,

I don't want to edit templates as I am not sure what to do and I could really mess up the store. So I found this safe way:

in Admin

go to Languages
choose your language from the top drop down box

Then select Topic by searching with a keyword. In this case that area is
lbl_featured_content

If you search by keyword many times any keyword on the area you are searching will work, such as Welcome to change the text on the area above the featured items. Just make sure it is the text you are looking for and always save a copy of the original one just in case. You can go back and revert it if that's the case. Changes made there become immediately live once saved. Just hit Update All and it saves the changes.

It is not sophisticated, but works for me.

Hope it helps!