[balinor]

Strip EVERYTHING out of the checkout...don't give the customer any chance to back out. Look and feel has no value whatsoever here, and can in fact be a negative if it makes the page more confusing. Once they commit to buying, you don't want to do anything to distract them. I've done a lot of conversion studies on this, and if you strip out all of the links, you'll find a significant increase in customers completing their transactions.