well I figured it out. I thought I'd share my solution.
Code:
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="
http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,0,0" width="335" height="427" id="test" align="middle">
<param name="allowScriptAccess" value="sameDomain" />
<param name="movie" value="{$product.tmbn_url}" />
<param name="quality" value="high" />
<param name="bgcolor" value="#000000" />
<embed src="{$product.tmbn_url}" quality="high" bgcolor="#000000" width="335" height="427" name="{$product.tmbn_url}" align="middle" allowScriptAccess="sameDomain" type="application/x-shockwave-flash" pluginspage="
http://www.macromedia.com/go/getflashplayer" />
</object>
it's not perfect, but I think I'm sneaking away with it..

-hroth