[carpeperdiem]

Not trying to shove ezupsell down your throat.. BUT -

What ez-up does is CLEARLY communicates to your customer that the item has been added to the cart, offers the customer a few targeted complementary items that they just may be looking for, and makes it easy for the customer to go directly to checkout or continue shopping.

Adding a click vs. making the process clear, simple and obvious -- no matter how old your customer, anything to make the transaction easier is a good thing.

You are suggesting after the customer adds to cart, a popup or page will notify the customer the item has been added for 5 or x seconds, then where does it drop them? Back to the product detail page? That's not obvious. "But I wanted to buy the item. Now what should I do?"

With ez-up, customer has 3 choices:

1. checkout now (which should then remove all barriers to checkout and get the money as fast and easy as possible);
2. continue shopping - and for my customers, the home page is the place I want to take them to... but you could drop them anywhere you want;
3. Suggest a few items (3 or 4) that YOU the store manager think your customers may want, if they select item #1 -- "would you like fries with that?"

The point of ez-up is to present a no-pressure opportunity for the customer to either get out of town and pay or maybe as store manager, you know that 75% of the customers who buy item X also buy item Y when given the opportuinity.

In my business, the upsell is relatively simple and obvious (and represents more than 40% of average ticket) - "Do you need a brush to go with your makeup? May we suggest the perfect complementary item..." -- not all businesses work like this, but many/most can benefit. The way my dad taught me (and he owned a luxury car dealership) - you can never sell anything to anyone -- but you can help them find what they are looking for. "Upsell" is a bad word - but "making the process easy for your customer" accomplishes the same goal.

Just my opinion.

Jeremy