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Old 03-13-2007, 04:18 AM
 
carpeperdiem carpeperdiem is offline
 

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Join Date: Jul 2006
Location: New York City, USA
Posts: 5,399
 

Default Re: Checkout has no menus!

This is one issue that I am always questioning myself, and the experts.

In our usability testing, about 50% (that sounds like a lot, in our case, 2 users) wanted to get back into the store after checkout, and of course they can, but it's 2 clicks away if you use FLC in 4.1 (or in our case, a modified FLC).

As a comparison, at Amazon, there is NO WAY to get back to the store once checkout begins.

My wife, the ultimate web consumer (and the harshest critic of amazon there is) HATES THIS. I may find a way to one-click back to the store from the first page of the cart. Look, if they are getting out the credit card, you really want to focus on closing, not upselling at this point, right? BUT -- I have more than a few abandoned carts - and I wish I could do an exit poll: WHY did you abandon?

My short-list has add a "keep shopping" link to FLC... I will report back if it gets used.
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