Hi,
X-cart is based on templates which you can edit to make changes, either simple ones such as editing the logo or more complicated skin changes.
To find out which templates you need to change, use Webmaster mode from Admin. In this case, you need to edit skin1/head.tpl.
Always make a backup first, and if you can use a decent ftp editor you will find things easier.
When you add the detailed product description, you can use full html code which can of course include links to do whatever you want.
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