[cotc2001]

Also to add to the above, don't just work on how a design looks but also how it works and how the customer will interact with it.

You can have the best looking site in the world but if the customer can't get through it with the minimum of hassle it aint gonna work.

What I do is after a site is pretty much finished is hand it over to some beta testers (including a 70 year old surfer) and listen to what feedback they say.