Maybe you could integrate with Google Maps or that crazy MSN world applet and jack up the price. This mod probably won't apply to too many users (I think there's vastly more dealers than manufacturers here), so I honestly don't know if you'd want to lower it much.
It's very niche, so I hope you charge whatever is necessary to keep you interested in development.
As a (very) small scale manufacturer myself, what it does is inspire me to FIND offline dealers... because I can point to the dealer locator and say "Hey, look at this... You even get online support". It's a form of "manufacturer's advertising" you can use to sign up offline dealers, is one thing it is.
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