Quote:
|
Originally Posted by shan
for the most part though i would say people buy stuff for themselves. the main point here is to make the checkout as simple as possible for the majority of orders.
how much simpler would it be to have one section that asks for your name, address, email, telephone etc and have a final checkbox that asks if you would like to ship to a different address.
this way you greatly simplify the form they initialy see and still have the option for people who send gifts to others
having an adress book to choose from is a nice addition but the main focus should be on simplicity and getting users through the checkout as painlessly as possible and their money in your account
users can browse your nice new store till the cows come home but if they dont make it through the checkout your wasting your time and theirs
|
I couldn't agree more. That's why
everything should be optional.
